Concrete Furniture

For this commission, I was tasked with showcasing a collection of handcrafted cement furniture pieces through a series of distinct yet visually cohesive scenes. The creative direction focused on developing an aspirational Mediterranean editorial aesthetic, balancing timeless materials, natural light, and carefully curated styling elements. Each environment was designed to highlight the sculptural qualities of the furniture while maintaining a consistent visual language across the entire series, creating a refined and atmospheric narrative.